Starbucks, the world’s largest coffeehouse chain, has launched a free business leadership course to help professionals enhance service quality in their organizations.
The course, titled “Business Leadership Design: Closing the Service Quality Gap,” is aimed at leaders across all levels and sectors.
Through this course, participants will learn to identify gaps between how their customers perceive their company’s service quality and what truly matters to them. They will also learn best practices for closing these gaps and improving customer satisfaction.
The course is available in English and has an approximate duration of two hours. Participants who complete the course will receive a digital certificate.
The course covers the following topics:
- What service quality means to customers
- How customers prioritize specific service elements
- How to apply specific service elements to an organization
- How to identify gaps between customer perception and reality
- Best practices for closing service quality gaps
How to enroll:
To enroll in the course, participants should visit the course page on the Starbucks Global Academy website at this link.
Once on the page, they can click the “Enroll” button to create an account and start the course.
No prerequisites are required to take this course. However, participants should have a sufficient level of English proficiency to understand the course content and activities.
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Starbucks is the world’s largest coffeehouse chain, with over 34,000 stores in 80 countries. The company was founded in 1971 in Seattle, Washington, and has become a symbol of American culture.