SEO, or Search Engine Optimization, is a strategy that allows optimizing the visibility of a website on popular search engines like Google, Yahoo, and Bing.
This strategy is based on a series of techniques that enhance the content and structure of a website, enabling search engines to identify, index, and classify it more efficiently.
This, in turn, results in a higher position in search results, contributing to enhancing online reputation and credibility.
Google, one of the foremost leaders in online search, acknowledges the significance of this discipline and offers a free SEO course to everyone.
This course is designed to assist businesses and individuals in improving their online visibility, thus attracting more potential customers.
The course is tailored for anyone interested in exploring the world of online positioning through SEO.
No prior technical knowledge is required, making it accessible to a wide range of professionals and students, whether they are experts in Google, programming, computer science, marketing, or communication.
The only necessary tool is a computer with a stable internet connection to access the online content.
The topics covered in the course include:
- Discovering the world of search engines.
- Basics of search engines.
- How search engines operate.
- How search engines perceive the web.
- Organic search and paid search.
- Google Search Console.
- Creating web pages optimized for search engines.
- Using other websites to enhance your online presence.
- Internationalization with SEO.
- Effective SEO strategies.
- The SEO process.
- Keyword selection.
- Realistic SEO objectives.
- Strategies to attract local online customers.
- Local advertising through mobile technology.
- SEO for local businesses.
If you aim to improve your company’s online visibility or your personal presence on the web, this course presents an invaluable opportunity to acquire the necessary knowledge in the competitive digital world today.
Don’t miss this opportunity; register for the Google SEO course to boost your online presence. Access the course through this link.
