In a move that has sparked intense internal debate, Amazon has resorted to an unusual measure to ensure compliance with its office return policy.
The company has begun utilizing building access pass data to communicate with certain employees who are not meeting the requirement to work in the office at least three days a week.
This strategy has sparked a fresh wave of criticism and reflections on the changing dynamics of work in the post-pandemic era.
Amazon Utilizes Data to Reinforce Office Return Policy
In response to the corporate policy mandating employees to return to the office for at least three days per week, Amazon has introduced an innovative strategy using individual credential pass data.

In this initiative, messages are sent directly to employees who do not meet the requirement, despite their designated work locations being ready and operational.
The communications, obtained by GeekWire and Insider, have generated a diverse array of reactions among Amazon employees.
In the messages, the company indicates its expectation for employees to begin working in the office three or more days a week. This action is based on an analysis of credential data or access passes, which track the frequency with which employees enter corporate buildings.
The company has confirmed that the messages are sent based on several specific criteria. These include situations where employees have not been identified in the office for at least three days a week over a period of five or more out of the last eight weeks.
Furthermore, messages are sent in cases where employees have not been identified for three days a week for three or more of the last four weeks. The policy also applies to those whose work buildings have been ready and operational for eight weeks or more.
The measure has generated a wide range of responses from employees. Some expressed surprise upon receiving the messages, even considering the possibility of an error.
The office return policy, implemented on May 1st, has been a subject of debate and controversy within the company.
Tens of thousands of employees voiced their frustration in an internal Slack channel, and some even participated in an organized protest at the end of May. There is even an Instagram account sharing the discontent of Amazon employees.

The use of data to reinforce its office return policy marks a new chapter in the debate over how companies manage the transition to hybrid work in a post-pandemic world.
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The employees’ reactions and responses reflect the complexities and challenges of this ever-evolving process.
